Canadian singer Justin Bieber released a surprise new album last month. It's called SWAG and is his 7th studio album. News of SWAG only emerged just before its release on 11th July. I think I came across songs from it on YouTube and realised they were from a new album. It had been quite a while since Justin had brought out new music, so I was pleased to find out about it! :)
SWAG follows Justin's 6th album Justice and 2nd EP Freedom (both released in 2021). To date it has reached No. 1 in several countries, including Canada, Australia, Norway and Portugal and charted within the Top 10 in more, including the UK, US, Australia, Spain and Japan.
The release of SWAG comes after Justin has been through a difficult time in his personal life. There have been rumours of problems in his marriage with wife American model and businesswoman Hailey Bieber (daughter of actor Stephen Baldwin, one of the Baldwin brothers) and worries over Justin behaving erratically as well as issues with the paparazzi.
However, he claims to have regained his "swag" with the new album, which features photos of himself, Hailey and their son Jack Blues (who just turned 1 on 22nd August).
SWAG is a pop and R'n'B album, consisting of 21 tracks. It was co-written and produced by Justin. So far, 3 singles have been released- DAISIES, YUKON and FIRST PLACE. (Like the album title, all the tracks are written in capitals.) My favourite songs include TOO LONG, ALL I CAN TAKE, WALKING AWAY and SWAG.
Here are the singles, plus my faves. :)
Update 8/9/25: Justin just released another album called SWAG II. See below for details. :)
DAISIES
This was the lead single from the album and was released on 14th July (to Italian radio specifically but has also been released elsewhere), two days after SWAG came out. It was successful, charting in the Top 5 in quite a few countries, including New Zealand and here in the UK.
DAISIES is described as an alternative pop song and was inspired by Justin's relationship with his wife Hailey.
There's only an audio so far, but I'll update this post if there's a music video in future.
YUKON
YUKON was the 2nd single and came out on 22nd July. It's a pop song where Justin sings in a high pitch (it confused me a bit because I thought it didn't sound like him! lol). The track also features ad-libs from American rapper 2 Chainz.
The black and white music video features family scenes of Justin, Hailey and Jack Blues. :)
FIRST PLACE
FIRST PLACE is the 3rd single and was released on 13th August. It's a reflective song about Justin's current life and situation.
This one has a music video as well (also shot in black and white).
ALL I CAN TAKE
This is one of my fave songs from the album. It's the opening track and is another reflective song, where Justin sings about dealing with his sensitivity and feeling misunderstood.
WALKING AWAY
I also like WALKING AWAY. It's a laid back song which addresses issues he's experienced in his marriage. But he promises that he "ain't walking away".
SWAG (with Cash Cobain and Eddie Benjamin)
For the title track, Justin teamed up with American rapper and record producer Cash Cobain and Australian singer-songwriter Eddie Benjamin.
SWAG is more of an outright R'n'B/hip hop song. It reminds me of older Justin songs like No Sense featuring Travis Scott and Honest featuring Don Toliver. My favourite part is the chorus.
TOO LONG
Finally, here is TOO LONG, my fave track on SWAG. It's a chilled, sexy R'n'B song about desire and wanting to reconnect with your partner after a long time.
Listen to/buy SWAG here: https://justinbieber.lnk.to/SWAG
Or watch music videos/listen to audios in the YouTube playlist: https://www.youtube.com/watch?v=fXivMSJm_kA&list=PLsifFPg4DahJmR_3WoF9uCuE47fD8U0An
What do you think of the new album? What are your favourite tracks? :)
Update: This month Justin brought out a second surprise album called SWAG II! It came out on 5th September and is said to be more of a pop album. It consists of 23 tracks and also comes in a 2-disc version, containing all the tracks from the first SWAG.
Read more about SWAG II here: https://www.elle.com/culture/music/a65981147/justin-bieber-swag-ii-album-release-date-news/
I'm not sure if I'll do another post or come back to update this, but I'll see! :)
Listen to/buy SWAG II here: https://justinbieber.lnk.to/SWAG_II
Or listen to audios in the YouTube playlist: https://www.youtube.com/playlist?list=PLsifFPg4DahKFRRkosnrTNVpizBBphJ_1
Justin fan? Check out these links:
My post featuring videos from his 4th album Purpose (released almost 10 years ago!): https://starsparklex.blogspot.com/2015/11/justin-bieber-videos.html
Visualiser for Know No Better feat. Da Baby, from Justice (Triple Chucks Deluxe (one of my fave Justin songs in recent years): https://www.youtube.com/watch?v=wcJvP3FujHM&list=RDwcJvP3FujHM&start_radio=1
Music video for Honest feat. Don Toliver (2021), plus links to more music: https://starsparklex.blogspot.com/2022/05/weekly-music-video_11.html
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